Pediatric Dentistry Today Receives APEX Award of Excellence


In the September 2011 issue of Pediatric Dentistry Today, there was a feature story titled, "Where There’s A ‘Will’, There’s A Way," that examined how AAPD member Dr. Steven Lasser and his staff transformed a child’s life. AAPD submitted this feature story for consideration of an APEX award for publication excellence, an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media. Business, nonprofit, agency and freelance communicators can enter APEX to win awards for their best writing, publications, campaigns, programs, design and media. Communications Concepts, Inc. sponsors the APEX Awards, and advises professionals, who write, edit and manage business communications, on best strategies and practices. This is the 24th annual APEX, which began in 1988. APEX is sponsored by the editors of Writer's Web Watch, an e-newsletter for communicators who write, edit and manage business publications.

APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories. With close to 3,400 entries, competition was exceptionally intense. One hundred Grand Awards were presented to honor outstanding work in 11 major categories, with 1,027 Awards of Excellence recognizing exceptional entries in 130 subcategories. The panel of judges for APEX 2012 included John De Lellis, editor and publisher; Carolyn Mulford, senior writer and editor of Writer’s Web Watch and the Writing That Works Archives; Christine Turner, contributing editor of the Writing That Works Archives; and Bill Londino, consulting editor of Writer’s Web Watch.

A total of 3,382 entries were evaluated, in the following distribution:

Newsletters: 307; Magazines & Journals: 601; Magapapers & Newspapers: 89; Annual Reports: 142; Brochures, Manuals & Reports: 304; Electronic Media: 332; Websites: 215; Campaigns, Programs & Plans: 337; Writing: 580; Design & Illustration: 316;One-of-a-Kind Publications: 159. A total of 100 APEX Grand Awards were presented in 11 major categories to honor the outstanding works in those categories.

In July, PDT was awarded an APEX Award of Excellence in the category of Public Service Writing.

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