To coincide with today’s announcement of our historic Ad Council Campaign on Children’s Oral Health, the New York Times did an exclusive feature story that appeared in today’s Media & Advertising section of the newspaper. The article by Jane L. Levere covers in depth our new multimedia public service campaign and includes quotes from Ad Council President Peggy Conlon, as well as Grey New York’s Executive Creative Director Rob Baiocco.
According to the feature story:
"Sesame Street" has created a 30-second television spot — based on its "Healthy Teeth, Healthy Me
" campaign introduced this past March — for the effort. There is also a 30-second TV spot with characters — including Tooth, the tooth fairy — from the coming DreamWorks Animation film "Rise of the Guardians."