Children’s Teeth Top Parents’ Halloween Concerns

November 3, 2015 09:29 AM
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration2, and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey1. However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
National Brush Day® is an annual celebration that takes place on November 1 – the day after Halloween. The holiday aims to reinforce the importance of children’s oral health and promote good tooth-brushing habits. The event is part of the Kids’ Healthy Mouths campaign, a national initiative launched by The Partnership for Healthy Mouths, Healthy Lives and the Ad Council in August 2012, which aims to teach parents and caregivers about simple ways in which they can help improve their children’s oral health and prevent dental disease.

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